"a powerful domain name reflects a strong business image, and can significantly increase the effectiveness of your marketing efforts". - Wall Street Journal
defeinetly that is true, thats why major domain names have a extraordinary price tag. Domain name brokers such as Sedo reporting five figure $ for even any combination of 3 letter .com domain names proves that the domain market is a goldmine for the investers.
For example even in this SEOContest2008 competition where seo experts from all over the world trying to beat google to rank No1 for the keyword SEOContest2008 the competitors who do compete from a major Tld such as SEOContest2008.com, SEOContest2008.org got a leading edge, as the search engines give high points for having the exact keyword in the domain name. Most of the competitors was competing to register SEOContest2008.com, .info, .org, .net soon after the keyword was annouced on first of February. That shows how SEO guru's give prominence to the keyword in the domain name when it comes to SEO.
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